1.2.2 Product development project success

The product development project is also part of the success analysis - its efficiency and effectiveness. The project's efficiency as regards time and costs and use of resources is a basic part of product development.

But it is also judged on its effectiveness - the success in developing the product. How often is the product not quite the right quality, does not have the optimum product characteristics, is not what the consumer needs and wants? How near does the new product come to meeting these targets?

Companies need to evaluate the success of the product development process (PD Process) at the end of each project, so that they can learn from success and failure, improve their PD Process and achieve better outputs.