PREFACE

CONTENTS:

PART I: Introduction

1 Keys to new product success and failure

   1.1 Food products – the basis of innovation
   1.2 Measures of product success and failure
   1.3 Key factors in product success
   1.4 Product development process: the basis for success
   1.5 Managing for product success
   1.6 Relating to consumers and markets: the key to product success
   1.7 Knowledge of society, industry and technology
   1.8 Product development management in the food industry
   1.9 Basis and structure of the book
   1.10 References

PART II: Key requirements for successful product development

2 Developing an innovation strategy

   2.1 Possibilities for innovation
   2.2 Incorporating innovation into the business strategy
   2.3 Building up the innovation strategy
   2.4 Getting the innovation strategy right
   2.5 Focusing the product development programme
   2.6 Developing the product development strategy
   2.7 Planning the product development programme
   2.8 References

3 The product development process

   3.1 Product strategy
   3.2 Product design and process development
   3.3 Product commercialisation
   3.4 Product launch and evaluation
   3.5 Service in product development
   3.6 Where is the product development process going?
   3.7 References

4 The knowledge base for product development

   4.1 Technology, knowledge and the food system
   4.2 Knowledge management or knowledge navigation?
   4.3 Necessary knowledge for product development
   4.4 Tacit knowledge in product development
   4.5 Creating knowledge in product development
   4.6 References

5 The consumer in product development

   5.1 Understanding consumer behaviour
   5.2 Understanding food choice
   5.3 Consumers’ avoidance and acceptance of new products
   5.4 Integrating consumer needs and wants in product development
   5.5 Sensory needs and wants in food product development
   5.6 Consumers in Stage 1: Product strategy development
   5.7 Consumers in Stage 2: Product design and process development
   5.8 Consumers in Stage 3: Product commercialisation
   5.9 Consumers in Stage 4: Product launch and evaluation
   5.10 References

PART III: Managing and improving product development

6 Managing the product development process

   6.1 Principles of product development management
   6.2 People in product development management
   6.3 Designing the PD Process
   6.4 Establishing key decision points and the decision makers
   6.5 Establishing outcomes, budgets and constraints
   6.6 Organising the PD Process
   6.7 Managing the PD Process
   6.8 Company organisation for product development
   6.9 References

7 Case studies: product development in the food system

   7.1 Primary production: creating a new apple variety
   7.2 Development of Thai mango products and their competitive advantage
           in export markets
   7.3 Industrial products: PD Process and management for whey proteins
   7.4 Consumer products: new products and a new platform in variety sauces
   7.5 Some brief comments on the case studies
   7.6 Acknowledgements
   7.7 References

8 Improving the product development process

   8.1 Key messages
   8.2 Evaluating product development
   8.3 Innovation metrics
   8.4 Striving for continuous improvement
   8.5 References

INDEX

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