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Part
2
Chapter 2 Developing an innovation strategy
2.1 Possibilities for innovation 2.1.1 Sensing the possibilities for innovations Think Break Think Break Think Break Think Break 2.1.2 Evaluating the innovation possibilities for the company Think Break 2.2 Incorporating innovation into the business strategy 2.2.1 Combining strategies - product and innovation Think Break 2.2.2 Combining strategies - technology and innovation Think Break 2.2.3 Combining strategies - market and innovation 2.2.4 Unification - the combined innovation strategy 2.3 Building up the innovation strategy 2.3.1 The company’s place in the food system 2.3.2 The company’s means of achieving the innovation aims Think Break 2.3.3 The company’s organisation and resources for innovation 2.4 Getting the innovation strategy right 2.4.1 Analysis of mix of innovation projects Think Break 2.4.2 The company’s capabilities and organisation 2.4.3 Strategic and operational analysis Think Break 2.4.4 Quantitative analysis of most suitable strategies 2.4.5 Decisions 2.4.6 Total innovation management Think Break 2.5 Focusing the product development programme 2.5.1 Relating to the core competencies 2.5.2 Relating to the product mix 2.5.3 Analysis of the product portfolio Think Break 2.5.4 Planning a new product portfolio 2.5.5 Categorising the new product portfolio Think Break 2.6 Developing the product development strategy 2.6.1 Identifying the PD Process, outcomes and activities 2.6.2 Prediction of success of products 2.6.3 Types of new product development strategies 2.6.4 The overall product development strategy Think Break 2.7 Planning the product development programme 2.8 References Developing an innovation strategy
Product development does not occur in isolation as a separate functional activity. It is a company philosophy, a basic company strategy and a multifunctional company activity. In recent years to show this all-encompassing basis, bringing together product, process, marketing and organisational innovations, there has been development of an overall innovation strategy. This innovation strategy is related to the company's overall business aims and strategy, as well as the social, economic and technological environment, and the company's own knowledge and skills. The business strategy also includes a product strategy outlining the products of the future. The combination of the innovation and product strategies is the basis for the product development strategy, and from this can be developed, with the company's technology strategy, the product development programme as shown in Fig. 2.1. In building business and innovation strategies, it is important to recognise that from them comes a product development programme both for many years ahead and for the immediate year. Fig. 2.1 Product development strategy generator. The innovation strategy is built up in the business strategy from the innovation possibilities, but only after thorough coordination with the product, marketing and technology strategies. The product development strategy is then built from the innovation strategy, together with other parts of the business strategy such as product mix planning and marketing strategy. Finally from the new product portfolio and the product development strategy is built the product development programme. In this way the product development programme sits harmoniously with the strategic direction of the company, the company's technical and marketing capabilities, and the customers in its ultimate market. |
2.1 Possibilities for innovation Back to the top |
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