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Part 2, Chapter 2
Developing an innovation strategy 2.4.2 The company's capabilities and organisation
The company organisation is also a necessary part of the analysis for the innovation strategy - is it a centralised, rigid top-down organisation or a fluid organisation with lower-level managers in major decision-making positions over resources and direction? The type of organisation has a major influence in deciding whether innovations are suitable for the company.
The knowledge and the resources in the company are also determining factors. If the company does not have the knowledge or the ability to collect and analyse information to create the knowledge, then the innovation strategies are restricted. There needs to be a long-term commitment to technology and technological knowledge to build strongly innovative strategies. Also if there is not sufficient discretionary capital for new ventures, then there is difficulty in funding the more innovative strategies. Souder (1987) summarised some of the qualities of an innovative organisation: ![]() ![]() ![]() allocating resources to these ideas having the greatest commercial prospects. ![]() ![]() promptness in responding to them. ![]() of internal talents and cultures; existence of many external contacts and information sources. ![]() of interdepartmental rivalries and conflicts, and the development of reciprocal role-persons. This checklist for studying the innovation characteristics of a company has not been bettered over the years, and should be regarded as fundamental to the evaluation of the company for innovation. |
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