FOOD PRODUCT DEVELOPMENT
Mary Earle, Richard Earle and Allan Anderson
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About the book
About the authors
PREFACE
CONTENTS
Introduction
1. Keys to new product
success and failure

2. Developing an
innovation strategy

3. The product
development process

4. The knowledge base
for product
development

5. The consumer in
product development

6. Managing the
product development
process

7. Case studies:
product development
in the food
system

8. Improving the
product development
process

INDEX
Useful links
Feedback (email link)

Part 2, Chapter 2
Developing an innovation strategy


2.6 Developing the product development strategy


The first stage in designing the product development strategy is to produce more detailed descriptions of the products, and determine how their development can be organised within the specified resources and any other constraints that may have been identified in the final innovation strategy by top management. The individual projects are identified and their aims, outcomes and constraints. These are developed from the innovation strategy by the product development team and will need to get final agreement from management. The team will have to confirm that the projects are in agreement with the total innovation management programme. It is important that the team predicts the probabilities for success and failure as more knowledge is developed about the project.



2.6.1 Identifying the PD Process, outcomes and activities


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Food Product Development. Copyright © 2001 Woodhead Publishing Limited.
Web Edition published by NZIFST (Inc.) 2017 | Design by FoodWorks
NZIFST - The New Zealand Institute of Food Science & Technology