FOOD PRODUCT DEVELOPMENT
Mary Earle, Richard Earle and Allan Anderson
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                                                                                                       and evaluation		 Print

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About the book
About the authors
PREFACE
CONTENTS
Introduction
1. Keys to new product
success and failure
2. Developing an
innovation strategy
3. The product
development process
4. The knowledge base
for product
development
5. The consumer in
product development
6. Managing the
product development
process
7. Case studies:
product development
in the food
system
8. Improving the
product development
process
INDEX
Useful links
Feedback (email link)

Part 2, Chapter 5
The consumer in product development


5.9 Consumers in Stage 4: Product launch and evaluation

The involvement of the consumer can be divided into the consumer launch and the consumer evaluation after the launch.


5.9.1 Consumer launch

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Food Product Development. Copyright © 2001 Woodhead Publishing Limited.
Web Edition published by NZIFST (Inc.) 2017 | Design by FoodWorks
NZIFST - The New Zealand Institute of Food Science & Technology