| Part
3, Chapter 8
Improving the product development process
8.1 Key messages
There is no single recipe for successful product development.
During the previous chapters, a number of basic principles were identified
which are common to all successful product development, as shown in Table
8.1.
Table 8.1 Basic principles of product development
Link to overall business strategy
Balanced product development portfolio
Clearly defined product development strategy
Appropriate systems and processes for project management
Appropriate human and physical resources
Committed and supportive organisational climate
Understanding the consumer, customer, market and society
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