FOOD PRODUCT DEVELOPMENT
Mary Earle, Richard Earle and Allan Anderson
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About the book
About the authors
PREFACE
CONTENTS
Introduction
1. Keys to new product
success and failure
2. Developing an
innovation strategy
3. The product
development process
4. The knowledge base
for product
development
5. The consumer in
product development
6. Managing the
product development
process
7. Case studies:
product development
in the food
system
8. Improving the
product development
process
INDEX
Useful links
Feedback (email link)

Part 3, Chapter 8
Improving the product development process


8.1.1 Link to overall business strategy

'Doing the right things' must always be central to any product development effort. The product development strategy must be in harmony with the overall business strategy. It should both receive and provide direction to the business strategy. The balance of reactivity to proactivity will depend on the nature of the organisation and its overall goals.


8.1.2 Balanced product development portfolio

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Food Product Development. Copyright © 2001 Woodhead Publishing Limited.
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NZIFST - The New Zealand Institute of Food Science & Technology