|
||||
![]() |
||||
|
|
![]() |
Part
I,
Chapter 1
Keys to new product success and failure 1.7 Knowledge of society, industry and technology Product development practice is surrounded by a complex environment, which is constantly changing (Earle
and Earle, 2000). A product development practitioner must have knowledge of the changes that are taking place in society as a whole, and in the industrial environment including technology and market environment, as well as the changes that are occurring in the company.
|
![]() ![]() |
|
![]() |