FOOD PRODUCT DEVELOPMENT
Mary Earle, Richard Earle and Allan Anderson
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About the book
About the authors
PREFACE
CONTENTS
Introduction
1. Keys to new product
success and failure
2. Developing an
innovation strategy
3. The product
development process
4. The knowledge base
for product
development
5. The consumer in
product development
6. Managing the
product development
process
7. Case studies:
product development
in the food
system
8. Improving the
product development
process
INDEX
Useful links
Feedback (email link)

Part I, Chapter 1
Keys to new product success and failure


1.7 Knowledge of society, industry and technology


Product development practice is surrounded by a complex environment, which is constantly changing (Earle and Earle, 2000). A product development practitioner must have knowledge of the changes that are taking place in society as a whole, and in the industrial environment including technology and market environment, as well as the changes that are occurring in the company.


1.7.1 Knowledge of societies and their changes

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