FOOD PRODUCT DEVELOPMENT
Mary Earle, Richard Earle and Allan Anderson
Loading
Home Home > Contents > Case studies: product development in the food system > Stage 2: Product design
                                                                                                                             and process development
Print

Home
About the book
About the authors
PREFACE
CONTENTS
Introduction
1. Keys to new product
success and failure

2. Developing an
innovation strategy

3. The product
development process

4. The knowledge base
for product
development

5. The consumer in
product development

6. Managing the
product development
process

7. Case studies:
product development
in the food
system

8. Improving the
product development
process

INDEX
Useful links
Feedback (email link)

Part 3, Chapter 7
Case studies: product development in the food system


7.1.3 Stage 2: Product design and process development

The first cycle of selection was rapid screening of seedlings, from about 20,000 in glasshouses (six months) reduced to 8000 in the open ground nursery through selection for resistance to blackspot disease (18 months).

In the second cycle, about 5000 per year, after selection for resistance to powdery mildew, were planted out in the fruit selection orchards (4 years). About 2% were selected for fruit characteristics and these were then carried forward to the next cycle. A selection index was set up, and made into a scoring regime. The various desirable attributes were first established and then scored by members of the team as illustrated in Table 7.2, generally on a scale of one to ten, with ten being most desirable.


Table 7.2 BreedBase Report



Family A040
Seedling R04T119
Crop type Apple  
Fruit shape Flat  
Colour    
Background colour Yellow  
Overcolour Red  
% Overcolour   0% |________3___________________| 100%
Colour pattern Stripe  
Colour intensity   Light
      |____2_______________________|
                                                         Heavy
Lenticel:   Inconspicuous
      |________3___________________| Very
                                              Conspicuous
Flesh    
Flesh colour Cream  
Flesh firmness   Soft
       |___________________7________|
                                                          Hard
Flesh crispness   None
       |___________________7________|
                                                          Very
Flesh grittiness   Soft
       |0___________________________|
                                                          Hard
Flesh flavour    
Juicy   Dry
       |______________________8_____| Very
                                                          Juicy
Sweetness   Nil
       |_____________5______________|
                                                          High
Sourness   Nil
       |_____________5______________|
                                                          High
Aroma   Delicate
       |_____________5______________|
                                                          Rich
Astringency   Nil
       |0___________________________|
                                                          High
Bitterness   Nil
       |0___________________________|
                                                          High
Skin    
Skin thickness   Thin
       |_____________5______________|
                                                          Thick
Skin greasiness   Dry
       |____2_______________________|
                                                        Greasy
Skin texture   Non-chewy
       |____2_______________________|
                                                        Chewy
Skin flavour Not significant  
Harvest Date 12/3/96  
Storage Days 107  
Weight 176 g  
Maturity OK  
Eating Quality Very good  
Attractiveness   Poor
       |___________________7________| Very
                                                          Good

Overall quality

Very good
 
Comments:    



Note: The numbers and comments inserted represent assessment of a particular seedling.


Source: From HortResearch, Goddard Lane, Havelock North, New Zealand.


Table 7.2 shows the scores for one apple cultivar. All those cultivars with an 'overall quality rating' less than seven, when aggregated and averaged, were discarded.

In this particular case, the designation moved from a concept, to a tree number, to the final name Pacific Rose (technically the variety name was Sciros, marketed as Pacific Rose). The particular chosen characteristic factors, plus the desirable and more general factors, were pursued through all the generations and the selections. Some of these factors had sometimes, and regrettably, to be traded off to a degree as the selections evolved. To cope with such problems value hierarchies were established, and used to guide selection, and reviewed from time to time.



7.1.4 Stage 3: Product commercialisation

To top of pageBack to the top

Food Product Development. Copyright © 2001 Woodhead Publishing Limited.
Web Edition published by NZIFST (Inc.) 2017 | Design by FoodWorks
NZIFST - The New Zealand Institute of Food Science & Technology