Part
3, Chapter 8
Improving the product development process
8.1.5 Appropriate human and physical resources
All the best systems and processes can be worthless
without the right resources. People, above everything else, make product
development successful. Knowledge of technology, market, consumer, product
development activities and decision making, and the skills to use this
knowledge in practice are the basis of successful product development.
Capable and committed people, who are able to work in teams, across functional
boundaries, will make systems and processes work for them. Systems and
processes will rarely change people. There is a need to recognise the
tacit knowledge of individuals and teams, as well as the knowledge bases
both within and outside the company. Most important is the ability of
the individual and the team to create new knowledge during the project.
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