|
||||
![]() |
||||
|
|
![]() |
Part
3, Chapter 8
Improving the product development process 8.1.3 Clearly defined product development strategy The product development strategy should provide:
![]() development projects and the overall business strategy; ![]() relative to business selection criteria; ![]() outcomes of the portfolio; ![]() what resources are required internally and what should be out-sourced. The product development strategy is linked to, and indeed is the basis for, the tactical strategy that organises the product development programme and the individual product development projects. In a number of companies there is often a communication blockage between the product development strategy and the tactical strategy that determines the work of the designers, engineers, marketers, production and other personnel involved in the project. This can reduce both the effectiveness and efficiency. |
![]() ![]() |
|
![]() |