Product Launch and Evaluation
7.11 COMPANY ORGANISATION
There also needs to be an evaluation of the company organisation for product development after a product launch; the depth of evaluation related to the size of the project.
Some important areas are:
knowledge and skills available – in house and out sourcing
integration with other company functions – production, distribution,
management decision making – project leader, top management
control of costs and revenue
level of risk
PD Process effectiveness
company structure for innovation.
Although every project is different, there is a continuing organisation which is central. After every project is completed, this organisation needs to absorb what was learned so that the product development knowledge in the company is increased and improvements can be made.
SUMMARY & SUGGESTED READINGS
Back to the top