CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

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Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

CHAPTER 3 PRODUCT STRATEGY DEVELOPMENT: IDEA GENERATION AND SCREENING Read, download or print this Chapter as a single document: Chapter 3: Product Strategy Development: Idea Generation and Screening (487 KB) This is an Adobe Acrobat PDF file - to view it you need to have downloaded and installed the free Adobe Acrobat Reader Click the underlined file name to view the Chapter in your browser, or right-click and "Save Target As" to save the file to your local disk. To print, click on the "Print" button in Acrobat Reader. 3.1 Introduction 3.2 Idea generation 3.3 Systematic focused idea generation 3.4 Free idea generation 3.5 Product characteristics and idea generation 3.6 Product ideas screening 3.7 Product ideas screening procedures 3.8 People involved in idea screening 3.9 Summary 3.10 Suggested readings Examples and Problems in this Chapter: Case study 3: Food Companies Hunt for the Next Big Thing Examples 3.1 Screening of bakery products in Malaysia Think Breaks 3.1 Product design: product idea generation and screening for new dried pasta product 3.2 Systematic focused idea generation: new products launched in 1990s 3.3 Systematic focused idea generation: technological changes in the food channel 3.4 Systematic focused idea generation: food buying trends 3.5 Free idea generation: reviving snack bar sales 3.6 Free idea generation: how innovative are your product ideas? 3.7 Product morphology and positioning: use in developing new canned beans products 3.8 Product idea descriptions and screening factors: liqueur ice creams 3.9 Product idea screening factors: fruit slice snacks Project Break 3 Project 3: A Soup Company

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)