CREATING NEW FOODS THE PRODUCT DEVELOPER'S GUIDE

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Home Contents About the book About the authors Preface 1. The product development project in the company 2. The organisation of the product development project 3. Product strategy development: idea generation and screening 4. Product strategy development: product concepts and design specifications 5. Product design and process development 6. Product commercialisation 7. Product launch and evaluation 8. Summary: bringing it together 8.10 Textbooks in product development Index of Examples & Problems Useful links Feedback (email link)

CHAPTER 7 PRODUCT LAUNCH AND EVALUATION Read, download or print this Chapter as a single document: Chapter 7: Product Launch and Evaluation (643 KB) This is an Adobe Acrobat PDF file - to view it you need to have downloaded and installed the free Adobe Acrobat Reader Click the underlined file name to view the Chapter in your browser, or right-click and "Save Target As" to save the file to your local disk. To print, click on the "Print" button in Acrobat Reader. 7.1 Introduction 7.2 The steps in the product launch 7.3 Internal company launch 7.4 External launch to the retailer and other distributors 7.5 Consumer launch 7.6 The coordinated launch 7.7 Timing the launch 7.8 Evaluation of the launch 7.9 Sales measurement 7.10 Financial evaluation 7.11 Company organisation 7.12 Summary 7.13 Suggested readings Examples and Problems in this Chapter: Case Study 7: Understanding the Food Market Examples 7.1 International launch of cranberry juice 7.2 Failure of production in small and medium sized companies Think Breaks 7.1 Internal company launch: frozen fish fillets in sauces 7.2 Consumer launch: local and overseas markets 7.3 Food safety: raw materials control 7.4 Evaluation of the launch: market channel and distribution 7.5 Financial evaluation: DCF rate of return Project Break 7 Project 7: A Junior Cereal

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health. Web Edition published by NZIFST (Inc.)