Launch and Evaluation
Either using your company project, or the example in Project 7 at
the end of the chapter (below), or a project you have been doing in earlier
on the product image and a suitable brand and product
the graphic design and information on the package.
the company’s qualitative and quantitative targets for the
the activities in the launch and discuss their coordination
possible time the activities and organise them in a job progress bar
a critical path network.
what knowledge is to be collected during the launch and the
the research activities on your
areas are you going to study to evaluate the launch?