CHAPTER
2
THE
ORGANISATION OF THE PRODUCT DEVELOPMENT PROJECT
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2.1
Introduction
2.2
Project Plan
2.3
Project aim, objectives and constraints
2.4
Selecting the activities and techniques
2.5
Project planning and timing
2.6
Project management
2.7
Technology diffusion
2.8
Summary
2.9
Suggested readings
Examples and Problems in this Chapter:
Case
study 2:
Reintroducing Milk to Consumers
Examples
2.1
Overall aim for a PD project: to develop a tomato product
2.2
Specific objectives for a PD project: dried fish for Nigeria
2.3
Constraints of a PD project: dried fish for Nigeria
2.4
Aims, objectives and constraints: canned abalone exported to Hong Kong
Think Breaks
2.1
Project plan: recognising nutritional value
2.2
Project aim: building aims for health foods and processed pet foods
2.3
Project objective: common objectives for all projects
2.4
Identifying activities in the project: new yoghurt products
2.5
Project planning: development of a dried noodle product
Project Break 2
Project 2:
Take-Away Lamb |