INDEX
OF EXAMPLES & PROBLEMS
Chapter 1
THE
PRODUCT DEVELOPMENT PROJECT IN THE COMPANY 
Case
study 1:
McDonald's: Can it Regain its Golden Touch?Think Breaks
1.1
Product innovation and company culture1.2
The Product Development Process: knowledge required1.3
Product strategies: new products from McDonald's1.4
Product design: design methods in food product development1.5
Product commercialisation: coordination of resources and project timing1.6
Product launch: methods for various product numbers
Project
Break 1
Project
1:
Frozen bakery snacksChapter 2
THE
ORGANISATION OF THE PRODUCT DEVELOPMENT PROJECT Case
study 2:
Reintroducing Milk to ConsumersExamples
2.1
Overall aim for a PD project: to develop a tomato product2.2
Specific objectives for a PD project: dried fish for Nigeria2.3
Constraints of a PD project: dried fish for Nigeria2.4
Aims, objectives and constraints: canned abalone exported to Hong KongThink Breaks
2.1
Project plan: recognising nutritional value 2.2
Project aim: building aims for health foods and processed pet foods2.3
Project objective: common objectives for all projects 2.4
Identifying activities in the project: new yoghurt products2.5
Project planning: development of a dried noodle productProject
Break 2Project
2:
Take-Away LambChapter 3
PRODUCT
STRATEGY DEVELOPMENT: IDEA GENERATION AND SCREENINGCase
study 3:
Food Companies Hunt for the Next Big ThingExamples
3.1
Screening of bakery products in MalaysiaThink Breaks
3.1
Product design: product idea generation and screening for new dried pasta product3.2
Systematic focused idea generation: new products launched in 1990s3.3
Systematic focused idea generation: technological changes in the food channel3.4
Systematic focused idea generation: food buying trends3.5
Free idea generation: reviving snack bar sales3.6
Free idea generation: how innovative are your product ideas?3.7
Product morphology and positioning: use in developing new canned beans
products3.8
Product idea descriptions and screening factors: liqueur ice creams3.9
Product idea screening factors: fruit slice snacksProject
Break 3Project
3:
A Soup CompanyChapter 4
PRODUCT
STRATEGY DEVELOPMENT: PRODUCT CONCEPTS AND DESIGN SPECIFICATIONS Case
study 4:
Consumers' Desires for Change in DenmarkExamples
4.1
Development of product idea concept4.2
The building of a product profile for orange juice4.3
Product design specifications: vegetarian sausagesThink Breaks
4.1
Evolution of the product proposition: outside input4.2
Development of a product idea concept: chocolate bar4.3
Building a product profile: orange juice4.4
Product concept evaluation: snacking products4.5
Product concept engineering: snacking products4.6
Product design specifications: sign offProject
Break 4Project
4:
The New Era for Dried VegetablesChapter 5
PRODUCT
DESIGN AND PROCESS DEVELOPMENT Case
study 5:
Towards a Food DesignExamples
5.1
Testing of Thai Fermented Sausage (Nham)5.2
Raw materials for Thai Fermented Sausage (Nham)Think Breaks
5.1
Steps in product design & process development: consumer testing5.2
Activities in product design & process development: rice risotto5.3
Product testing: shelf life5.4
Product consumer testing - dog food5.5
Product testing: fruit drink powder development5.6
Product formulation: natural fruit ice cream5.7
Process development: allocation of time & effort for different products5.8
Building the marketing: a new starch product5.9
Building the marketing: in-home testing of a baking mix and a dairycreamProject
Break 5Project
5:
Delicatessen SaladsChapter 6
PRODUCT
COMMERCIALISATION Case
Study 6: Consumer Expectations of the Food IndustryExamples
6.1
Low-calorie chicken hotpotThink Breaks
6.1
Outcomes from product commercialisation: marketing plan objectives6.2
Knowledge required for the marketing plan: customer information6.3
Knowledge required for the marketing plan: market channel and distribution6.4
Knowledge required for the marketing plan: pricing6.5
Knowledge required for the marketing plan: promotion6.6
A marketing plan: low-calorie chicken hotpot 6.7
Marketing plans: differences with innovation level6.8
Knowledge required for the production plan: processing/manufacturing6.9
The production plan: fruit drink powderProject
Break 6Project
6:
Splash: Water in a BottleChapter 7
PRODUCT
LAUNCH AND EVALUATION Case
Study 7: Understanding the Food MarketExamples
7.1
International launch of cranberry juice7.2
Failure of production in small and medium sized companies Think Breaks
7.1
Internal company launch: frozen fish fillets in sauces7.2
Consumer launch: local and overseas markets7.3
Food safety: raw materials control7.4
Evaluation of the launch: market channel and distribution7.5
Financial evaluation: DCF rate of returnProject
Break 7Project
7:
A Junior Cereal
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