CREATING NEW FOODS
THE PRODUCT DEVELOPER'S GUIDE
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Contents
About the book
About the authors
Preface
1. The product
development project
in the company

2. The organisation of
the product
development project

3. Product strategy
development: idea
generation and
screening

4. Product strategy
development: product
concepts and design
specifications

5. Product design and
process development

6. Product
commercialisation

7. Product launch and
evaluation

8. Summary: bringing
it together

8.10 Textbooks in
product development

Index of Examples &
Problems

Useful links
Feedback (email link)

CONTENTS

ABOUT THE BOOK

ABOUT THE AUTHORS

PREFACE

Chapter 1
THE PRODUCT DEVELOPMENT PROJECT IN THE COMPANY
1.1 Introduction
1.2 The Product Development Process
1.3 Stage 1: product strategy development
1.4 Stage 2: product design and process development
1.5 Stage 3: product commercialisation
1.6 Stage 4: product launch and evaluation
1.7 Variations in the Product Development Process
1.8 Summary
1.9 Suggested readings
Project Break

Chapter 2
THE ORGANISATION OF THE PRODUCT DEVELOPMENT PROJECT
2.1 Introduction
2.2 Project plan
2.3 Project aim, objectives, constraints
2.4 Selecting the activities and techniques
2.5 Project planning and timing
2.6 Project management
2.7 Technology diffusion
2.8 Summary
2.9 Suggested readings
Project Break


Chapter 3
PRODUCT STRATEGY DEVELOPMENT: IDEA GENERATION AND SCREENING
3.1 Introduction
3.2 Idea generation
3.3 Systematic focused idea generation
3.4 Free idea generation
3.5 Product characteristics and idea generation
3.6 Product ideas screening
3.7 Product ideas screening procedures
3.8 People involved in ideas screening
3.9 Summary
3.10 Suggested readings
Project Break


Chapter 4
PRODUCT STRATEGY DEVELOPMENT: PRODUCT CONCEPTS AND DESIGN SPECIFICATIONS
4.1 Introduction
4.2 Product idea concept development
4.3 Product concept building
4.4 Product concept evaluation
4.5 Product concept engineering
4.6 Product design specifications
4.7 Summary
4.8 Suggested readings
Project Break


Chapter 5
PRODUCT DESIGN AND PROCESS DEVELOPMENT
5.1 Introduction
5.2 The design process
5.3 Steps in product design and process development
5.4 Product testing
5.5 Product formulation
5.6 Packaging development
5.7 Process development
5.8 Building the marketing
5.9 Product and process specifications and marketing strategy
5.10 Summary
5.10 Suggested readings
Project Break


Chapter 6
PRODUCT COMMERCIALISATION
6.1 Introduction
6.2 Outcomes and activities in product commercialisation
6.3 Knowledge required for the marketing plan
6.4 The marketing plan
6.5 Knowledge required for the production plan
6.6 The production plan
6.7 Knowledge required for the financial plan
6.8 The financial plan
6.9 The pre-launch trial
6.10 Overall operational plan
6.11 Financial analysis
6.12 Summary
6.13 Suggested readings
Project Break


Chapter 7
PRODUCT LAUNCH AND EVALUATION
7.1 Introduction
7.2 The steps in the product launch
7.3 Internal company launch
7.4 External launch to the retailer and other distributors
7.5 Consumer launch
7.6 The coordinated launch
7.7 Timing the launch
7.8 Evaluation of the launch
7.9 Sales measurement
7.10 Financial evaluation
7.11 Company organisation
7.12 Summary
7.13 Suggested readings
Project Break


Chapter 8
SUMMARY: BRINGING IT TOGETHER
8.1 Introduction
8.2 Systems and success in product development
8.3 The Product Development Process
8.4 The product development project
8.5 Managing product development
8.6 The diffusion of innovation
8.7 The climate for innovation
8.8 Ethics in product development
8.9 Summary of the book

8.10 Textbooks in product development


INDEX OF EXAMPLES & PROBLEMS


USEFUL LINKS



ABOUT THE BOOK

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health.
Web Edition published by NZIFST (Inc.)
NZIFST - The New Zealand Institute of Food Science & Technology