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The Product Development project in the company 1.8 SUMMARY Product development is a complex, multi-disciplinary company procedure, and every company needs to outline a Product Development Process as a template for product development in their company. A four-stage process is useful as top management usually need to make go/no-go decisions at the end of developing the product concept, the product prototype, the product commercialisation plan and after the product launch. To make these decisions, they need information which is found during the product development; these are the outcomes from the activities in the product development. The product development team select the techniques to be used in these activities. The important flow in product development is:
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1.9 SUGGESTED READINGS Ali, A. (1994) 'Pioneering versus incremental innovation: review and research propositions', Journal of Product Innovation Management, 11(1), 46-61. Cooper, R.G. (1996) 'Overhauling the new product process', Industrial Marketing Management. Special Issue: New Product Development, 25, 465-82. Earle, M.D. (1997) 'Changes in the food product development process', Trends in Food Science and Technology, 8(1), 19-23. Earle, M., Earle, R., and Anderson, A. (2016) Food product development - the Web Edition www.nzifst.org.nz/foodproductdevelopment/index.htm Page, A.L. (1993) Assessing new product development practices and performance: establishing crucial norms', Journal of Product Innovation Management, 10(4), 273-90. Rudolph, MJ. (1995) 'The food product development process', British Food Journal 97(3), 3-11. Some more recent readings Cooper, R.G., Edgett, S.J. and Kleinschmidt, E.J. (2004) ‘Benchmarking Best NPD Practices 11’ Research-Technology Management 47 (3), 50-59. Erikson, P.L. (2008) ‘Partnering for Innovation’ Food Technology 62 (1), 32-37. Institute for Manufacturing, Engineering Department Cambridge University. ‘Managing the NPD Process’ http://www.ifm.eng.cam.ac.uk/ctm/idm/resources/npd_process.html (accessed 15/10/2008) Inwood, D. (2008) ‘The multinational food business – strategic, organisation and management issues for product development’, Chapter 2, Case studies in food product development, by Earle M. and Earle R., (Eds.) Cambridge, Woodhead PROJECT BREAK Back to the top |
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