CREATING NEW FOODS
THE PRODUCT DEVELOPER'S GUIDE
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Contents
About the book
About the authors
Preface
1. The product
development project
in the company

2. The organisation of
the product
development project

3. Product strategy
development: idea
generation and
screening

4. Product strategy
development: product
concepts and design
specifications

5. Product design and
process development

6. Product
commercialisation

7. Product launch and
evaluation

8. Summary: bringing
it together

8.10 Textbooks in
product development

Index of Examples &
Problems

Useful links
Feedback (email link)
CHAPTER 1
The Product Development project in the company


1.8 SUMMARY

Product development is a complex, multi-disciplinary company procedure, and every company needs to outline a Product Development Process as a template for product development in their company.

A four-stage process is useful as top management usually need to make go/no-go decisions at the end of developing the product concept, the product prototype, the product commercialisation plan and after the product launch. To make these decisions, they need information which is found during the product development; these are the outcomes from the activities in the product development. The product development team select the techniques to be used in these activities.

The important flow in product development is:

Activities (techniques)
OUTCOMES
DECISIONS

The business strategy of the company and the decisions to be made by top management are the basis for the product development project. The resources and constraints made by top management determine what techniques can be used.


1.9 SUGGESTED READINGS

Ali, A. (1994) 'Pioneering versus incremental innovation: review and research propositions', Journal of Product Innovation Management, 11(1), 46-61.

Cooper, R.G. (1996) 'Overhauling the new product process', Industrial Marketing Management. Special Issue: New Product Development, 25, 465-82.

Earle, M.D. (1997) 'Changes in the food product development process', Trends in Food Science and Technology, 8(1), 19-23.

Earle, M., Earle, R., and Anderson, A. (2016) Food product development - the Web Edition
www.nzifst.org.nz/foodproductdevelopment/index.htm

Page, A.L. (1993) Assessing new product development practices and performance: establishing crucial norms', Journal of Product Innovation Management, 10(4), 273-90.

Rudolph, MJ. (1995) 'The food product development process', British Food Journal 97(3), 3-11.


Some more recent readings

Cooper, R.G., Edgett, S.J. and Kleinschmidt, E.J. (2004) ‘Benchmarking Best NPD Practices 11’ Research-Technology Management 47 (3), 50-59.

Erikson, P.L. (2008) ‘Partnering for Innovation’ Food Technology 62 (1), 32-37.

Institute for Manufacturing, Engineering Department Cambridge University. ‘Managing the NPD Process’ http://www.ifm.eng.cam.ac.uk/ctm/idm/resources/npd_process.html
(accessed 15/10/2008)

Inwood, D. (2008) ‘The multinational food business – strategic, organisation and management issues for product development’, Chapter 2, Case studies in food product development, by Earle M. and Earle R., (Eds.) Cambridge, Woodhead



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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health.
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