CREATING NEW FOODS
THE PRODUCT DEVELOPER'S GUIDE
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Contents
About the book
About the authors
Preface
1. The product
development project
in the company

2. The organisation of
the product
development project

3. Product strategy
development: idea
generation and
screening

4. Product strategy
development: product
concepts and design
specifications

5. Product design and
process development

6. Product
commercialisation

7. Product launch and
evaluation

8. Summary: bringing
it together

8.10 Textbooks in
product development

Index of Examples &
Problems

Useful links
Feedback (email link)

CHAPTER 4

PRODUCT STRATEGY DEVELOPMENT:
PRODUCT CONCEPTS AND PRODUCT DESIGN SPECIFICATIONS


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Chapter 4: Product Strategy Development:
Product Concepts and Product Design Specifications
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4.1 Introduction
4.2 Product idea concept development
4.3 Product concept building
4.4 Product concept evaluation
4.5 Product concept engineering
4.6 Product design specifications
4.7 Summary
4.10 Suggested readings


Examples and Problems in this Chapter:

Case study 4: Consumers' Desires for Change in Denmark

Examples
4.1 Development of product idea concept
4.2 The building of a product profile for orange juice
4.3 Product design specifications: vegetarian sausages

Think Breaks
4.1 Evolution of the product proposition: outside input
4.2 Development of a product idea concept: chocolate bar
4.3 Building a product profile: orange juice
4.4 Product concept evaluation: snacking products
4.5 Product concept engineering: snacking products
4.6 Product design specifications: sign off

Project Break 4

Project 4: The New Era for Dried Vegetables



INTRODUCTION

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Creating New Foods. The Product Developer's Guide. Copyright © Chartered Inst. of Environmental Health.
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