CHAPTER
4
PRODUCT
STRATEGY DEVELOPMENT:
PRODUCT CONCEPTS AND PRODUCT DESIGN SPECIFICATIONS
4.1
Introduction
4.2
Product idea concept development
4.3
Product concept building
4.4
Product concept evaluation
4.5
Product concept engineering
4.6
Product design specifications
4.7
Summary
4.10
Suggested readings
Examples and Problems in this Chapter:
Case
study 4:
Consumers' Desires for Change in Denmark
Examples
4.1
Development of product idea concept
4.2 The building of a product profile for orange juice
4.3
Product design specifications: vegetarian sausages
Think Breaks
4.1
Evolution of the product proposition: outside input
4.2
Development of a product idea concept: chocolate bar
4.3
Building a product profile: orange juice
4.4
Product concept evaluation: snacking products
4.5
Product concept engineering: snacking products
4.6
Product design specifications: sign off
Project
Break 4
Project
4:
The New Era for Dried Vegetables |